FIG, a restaurant at the The Fairmont Miramar Hotel in Santa Monica, decided to re-brand and renovate their existing restaurant. A 132 year old Moreton Bay fig tree at its entrance way was used as both name and inspiration for the updated restaurant’s brand concept and identity system. Below is my proposed design.

my role: lead designer  //  created at: Love and War


 


 


 


SOME ADDITIONAL LOGO EXPLORATIONS