Rye Free Reading Room

The Rye Free Reading Room was embarking on a brand refresh which included a massive modernization of their historic space. SARANKCO was tasked to redesign the brand identity to better reflect their status as a dynamic center for lifelong learning and give them better visibility in their fundraising efforts.

We came up with the tagline “Be Curious” to reflect the personality of the library and its boundless enthusiasm for inspiring and enriching the lives of those in their community. Classic typography in the form of a thick serif references the history of the organization, while a modern approach to layout and color keeps the visual identity sophisticated and distinguished.

The stylized brand mark offers a sense of discovery and intrigue, hinting at the endless opportunities for learning and experiences that the Rye Free Reading Room facilitates.